El Rorro: An order and route CRM that tripled dispatch speed
Order CRM for a food distributor with real-time inventory, route control and sales reports.
The problem
01
Orders were taken manually and inventory tracked in spreadsheets, producing order errors and stock-outs.
02
There was no visibility of sales routes or field reps’ activity.
03
Closing sales and collecting payments took too much admin time.
The solution
A system built around the client’s real operation
Order CRM
Orders captured from the catalog with pre-set prices and terms.
Real-time inventory
Current stock to avoid selling what is not there.
Route control
Assignment and tracking of sales and delivery routes.
Reports and invoicing
Sales by rep and product with integrated electronic invoicing.
The results
Technology: Next.js, Prisma, PostgreSQL, E-invoicing
-68%
Order errors
3x
Dispatch speed
-40%
Admin time
Your operation, the next case study
Tell us where the errors, delays or lost orders are. We return a scope and a fixed price at no cost.
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